Strategic Placement
We pair your brand with the right retailers — matching goals, pricing, and audience.
New York · Retail Advisory & Brokerage
THE MODERN RETAIL PARTNER FOR NEW AGE BRANDS
We help future-forward brands grow in off-price and value retail with strategy, speed, and deep category expertise. Whether you're clearing excess, launching affordable innovation, or breaking into retail for the first time, we've got you covered.
Live in 12 value & off-price retailers
$0M+Annually through off-price for a single portfolio
$0M+Driven without channel conflict
$0K/moFrom two surplus SKUs into TJX
12National retail partners
Proof, not promises
RESULTS THAT MOVE INVENTORY
TJX · 4 markets
Niche wellness oral care brand becomes an everyday TJX item across four global markets
See Project →
$100K / month
Excess inventory in two SKUs turned into a $100K/month TJX partnership
See Project →
$3M+ revenue
Strategic off-price placement that drove $3M+ without channel conflict
See Project →How it works
RETAIL GROWTH,
REIMAGINED
A flexible model for brands building, growing, or clearing stock in off-price retail.
Sales Without Sacrifice
Move volume fast while protecting brand equity and channel strategy.
Less Work, More Wins
We handle outreach, negotiations, compliance, and reporting so you don't have to.
Categories we know cold
VERTICALS WE SERVE
We specialize in off-price revenue growth and surplus management for fast growing CPG categories.
Beauty
Personal Care
Health & Wellness
Supplements
Home
Beverages
Food & Pantry
Party & Crafts
PetOUR RETAIL PARTNERS
Live across 12 national off-price & value retailers.
In their words
WHAT OPERATORS SAY
"We thought we had off-price figured out — then Matt showed us what great looks like. He refined our approach at Ross and helped us expand into retailers we hadn't even considered. Our footprint is now deeper, cleaner, and more profitable."
Sarah JacksonCEO, Cognescenti
"We came to Common Shelf looking for help moving surplus. What we got was a new growth channel. Off-price has become a powerful tool for national visibility and it's all thanks to Common Shelf's strategy and retailer relationships."
Anthony LazarusCOO, Happy Curves
"Common Shelf has helped us turn off-price into a legitimate growth engine. With their support, Fomin and our other brands are now doing over $5M annually through this channel alone, without diluting the brands."
Geoff BekavacChief Revenue Officer, Petra Brands