Creative Direction
- Space Conceptualization
- Offering & USP Development
- Art Direction for Content & Collateral
- Amenity Curation
- Uniforms
- Merch Design
- Scent, Lighting & Sonic Profiles
- Branding, Marketing & Social Media Management
“Let’s Be Unreasonable!”
San Vicente Bungalows
·
Soho House
·
Sunset Tower Hotel
·
Monkey Bar
01 — Introduction
Who We Are
“Let’s Be Unreasonable!”
House of Talana is a boutique consulting agency with a 360 approach. We serve as “in house” thought partners devoted to creating communities and elevating hospitality culture. We curate unique offerings with gracious atmospheres and engaged guests in one-of-a-kind spaces. We start conversations, spark feelings and plant memories.
The Founder
House of Talana was founded by Annabel Schwartz — formerly the Director of Member Relations & Culture at San Vicente Bungalows, a private members club owned by Jeff Klein (of Monkey Bar & Sunset Tower Hotel), and previously the West Coast Membership Manager for Soho House.
02 — Capabilities
What We Do
Four pillars. One embedded partnership.
Community
- Membership Program
- Comprehensive Offering
- CRM Functionality & Customization
- Budgets & Payment Structures
- Policy Development
- Applications & Onboarding
- Orientation
- Committee & Local Tastemaker Engagement
Programming
- Private Events Package
- Guest Discovery
- Fixed Activations
- Programming Calendar
- Event Concepts & Curations
- Special Projects
- Pop Ups
- Neighborhood & Local Community Engagement
- Partnerships & Collaborations
Hospitality
Unique elements & offerings that embody the brand identity and become a signature part of the guest experience:
- Stay Customization
- “Moments of Delight”
- Amenity Curation
- Turn Down Rituals & Arrival Ceremonies
03 — Let’s Begin
Drop us a note.
For founders, operators and owners building culture worth keeping. Tell us about your space — we’ll bring the unreasonable ideas.
[email protected]HOUSE OF TALANA·Est. 2022