Magic Dusk
A collage of beauty products and model portraits from the brands Magic Dusk has built — Dezi Skin, Mane Ivy, Nocturnal, Good Psyche, Auric and more.

Beauty brand incubator

We bring
the magic

We're here to bring your brand vision to life.

Let's make magic

What we do

We do it all.

From your first logo to a brand on the shelf — we do it all.

  1. 01Logo Design
  2. 02Product Development
  3. 03Packaging Engineering
  4. 04Website Creation
  5. 05Warehouse Fulfillment
  6. 06Retail Partnerships
  7. 07Social & Beyond

We're here to bring your brand vision to life.

Design Develop Package Fulfill Retail Grow

Portfolio

Our Brands

A curated lookbook of beauty brands we've designed, developed and brought to market — concept to shelf.

Dezi Skin Claro Que C Vitamin C Glow Serum bottle held against dark skin shoulder.
01

DEZI SKIN

Founded by Desi Perkins.

"I wanted to be able to use the same skincare products on no-makeup days AND full glam days. So…I set out to make products that filled that need. That's how DEZI SKIN was born. Every product is completely custom. Built to change your skin and fit into all aspects of your lifestyle. Whether you're running around bare faced, or going to an event with a full beat, you can rest assured that ALL of the DEZI SKIN products will work for any occasion."
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Desi Perkins and Monet McMichael wearing Dezi Eyewear sunglasses against a brick wall.
02

DEZI EYEWEAR

Founded by Desi Perkins.

"DEZI was built upon the two main values of our founder, CEO & Artistic Director - Desi Perkins - values of creativity & confidence. We strive to deliver unique products that are built from the ground up. At the same time, we also pair luxury quality with affordable price points. So feel free to switch it up. Confidence has more than one look."
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A woman with curly hair applying a Mane Ivy hair product, seated on a white floor.
03

MANE IVY HAIR

Founded by Michelle Zeller.

"You're sexy, real, and don't tolerate any BS (including bad styling), so let go of what doesn't serve you and come play with us at Mane Ivy. After collaborating with my color clients for 20 years, I've learned what women want out of life and their hair, and that's confidence, indulgence, and growth. My products promote healthier hair while simplifying styling to look and feel effortlessly gorgeous."
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Merit Les Bonbons flush balm in a blue round gift box with gold lettering.
04

MERIT BEAUTY

Packaging & supply-chain partnership.

We partnered with a forward-thinking cosmetics brand to reimagine its packaging — engineering sustainable, innovative designs that match the brand vision while improving functionality. Streamlining the supply chain, we cut waste and built for scalability, taking the work from concept to production-ready systems so the products land powerfully on shelf. Proof of how we merge creativity with operational excellence.

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Nocturnal Polar Night Renewal Serum dark green pump bottle against a white flower on a black reflective surface.
05

NOCTURNAL SKINCARE

Founded by Daniel Kiyoi and Katey Hassan.

"Your skin has a different circadian rhythm than the rest of your body. When you go to bed, your skin wakes up and begins its most important functions: cellular repair and regeneration, counteracting environmental damage, and barrier repair. At night, your skin absorbs more nutrients and products can penetrate better, making this the time to apply your highest-performing skincare products. Inspired by JAPANDI, a combination of Japanese and Scandinavian cultures."
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Two Good Psyche bottles — Glisten Up facial mist and Sidekick mouth spray — with mushrooms on a dark background.
06

GOOD PSYCHE WELL-BEAUTY

Founded by Trish Mock.

"GOOD PSYCHE products sit at the intersection of beauty, cognitive health, and sexual wellness. We call this convergence immersive care. First developing formulas on her mother's medicinal herb farm in Western, N.Y. Trish felt compelled to pique the curiosity of those seeking to evolve, and demystify fungi and plant medicine. Her mother, Shannon, an herbalist and acupuncturist practicing Traditional Chinese Medicine, provides consultation to guide our ingredients and formulas."
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Auric Plush Ritual lip mask jar open with its lid displaying the AURIC logo, overhead flat-lay on a linen background.
07

AURIC COSMETICS

Founded by Samantha Ravndahl.

AURIC = DERIVED FROM GOLD

"Golden Together is what we live by. It's the understanding that when we come together, we gain the most unique creations, inspiring discussions, and harmonious path forward. It's honouring the fact that this requires a commitment to our community, planet, and beyond."
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