Esports arena stage with EDG branding and the Summoner's Cup on LED screens during a dramatic light show

Creative studio · Gaming · Entertainment · Culture

ICONIC EXPERIENCES DON'T HAPPEN BY ACCIDENT.

THEY'RE INTENTIONALLY CRAFTED BY PEOPLE LIKE US.

POTION IS…

A creative studio & consultancy at the intersection of entertainment, gaming, and contemporary culture — partnering with industry-leading brands and IPs worldwide.

Stylized world map showing Potion Projects' global reach across esports events, concerts, and artists

ON A GLOBAL SCALE

From the US to LATAM, Europe, and Asia, we craft brand experiences that resonate globally while staying locally authentic.

THROUGH WORLD-CLASS CREATIVE

We bring gaming, entertainment, and lifestyle brands to life with innovative, timeless cultural expressions built on story, art, and music.

CUTTING-EDGE PARTNERSHIPS

We engineer unexpected, discussion-worthy collaborations at the crossroads of fashion, gaming, lifestyle, and entertainment.

GENRE-DEFINING EXPERIENCES

Bespoke live music performances, fashion moments, and experiential events powered by bleeding-edge tech — AR, XR, holograms, and more.

Trusted by the brands defining culture

LOUIS VUITTON G2 ESPORTS LPL PARAMOUNT TENCENT HOMA MYTHICAL PUMA UNIVERSAL MUSIC GROUP

OUR WORK

Flagship cultural moments across IP development, original music, live experience, and brand partnerships.

Digital illustration of a silver-haired character in armor harness

Pick Your Poison

Virtual Artist Development, Animated Music Video

Two musicians posing in a graffiti-covered bowling alley

G2 Esports

Music Videos & Entertainment Strategy

Everai

IP Development & Live Event

EDG esports arena stage with the Summoner's Cup and red lighting

League of Legends Pro League

Live Event & XR Performance

Three musicians in front of warm orange smoke

Wildfire - LEC

Music Direction

League of Legends K/DA champions in Louis Vuitton-styled outfits

K/DA & TRUE DAMAGE

Virtual Artist Development, Live AR/XR Performances, Animated Music Videos

Louis Vuitton trophy case open to reveal the League of Legends Summoner's Cup

Louis Vuitton x League of Legends

Partnership

Composite of USC, Otis College of Art and Design, and Santa Monica College logos over campus photos

Academic Advisory

USC, OTIS, SMC

HOW TO WORK
WITH US

CREATIVE DEVELOPMENT

Concept & IP development including creative direction; art; story development; content, video production, and more.

MUSIC DEVELOPMENT

End-to-end original music production; artist partnerships; virtual artist development, release strategy, and more.

EVENTS & LIVE EXPERIENCE

Holistic event concept'ing, development. and management (with expertise in broadcast, AR, hologram & virtual events).

PARTNERSHIPS

We bridge the gap between brands and target audiences with unexpected but intentional partnerships and collabos.

For full list of services, capabilities, and case studies get in touch with us below.