:root{
  --red:#B11226;
  --red-deep:#7A0C19;
  --bg:#FBF8F6;
  --surface:#FFFFFF;
  --text:#1A1416;
  --muted:#6E6469;
  --line:#EAE1DE;
  --gold:#C9A24B;
  --maxw:1200px;
}
*,*::before,*::after{box-sizing:border-box;}
html,body{max-width:100%;overflow-x:hidden;}
body{
  margin:0;
  font-family:'Inter',system-ui,sans-serif;
  color:var(--text);
  background:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img,svg,video,iframe{max-width:100%;height:auto;display:block;}
a{color:inherit;}
h1,h2,h3{font-family:'Sora',sans-serif;line-height:1.08;margin:0;letter-spacing:-.01em;}
p{margin:0 0 1rem;overflow-wrap:break-word;}
.container{max-width:var(--maxw);margin:0 auto;padding:0 24px;width:100%;}

/* ─── Buttons ─── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  font-family:'Sora',sans-serif;font-weight:700;font-size:.95rem;
  text-decoration:none;border-radius:50px;padding:13px 26px;
  transition:transform .2s ease,box-shadow .2s ease,background .2s ease;
  cursor:pointer;border:2px solid transparent;line-height:1;
}
.btn-primary{background:var(--red);color:#fff;box-shadow:0 6px 22px rgba(177,18,38,.28);}
.btn-primary:hover{background:var(--red-deep);transform:translateY(-2px);box-shadow:0 10px 28px rgba(177,18,38,.36);}
.btn-gold{background:var(--gold);color:var(--text);border-color:var(--gold);box-shadow:0 4px 18px rgba(201,162,75,.3);}
.btn-gold:hover{background:#d6b463;border-color:#d6b463;transform:translateY(-2px);}
.btn-lg{padding:17px 34px;font-size:1.05rem;}
.btn-outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.55);}
.btn-outline-light:hover{background:rgba(255,255,255,.12);}
.btn:focus-visible,a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible{
  outline:3px solid var(--gold);outline-offset:2px;
}

/* ─── Promo bar ─── */
.promo-bar{background:var(--red-deep);color:#fff;font-size:.85rem;}
.promo-inner{
  max-width:var(--maxw);margin:0 auto;padding:9px 24px;
  text-align:center;line-height:1.5;
}
.promo-inner a{color:#fff;font-weight:700;text-decoration:underline;text-underline-offset:3px;white-space:nowrap;}

/* ─── Header ─── */
.site-header{position:sticky;top:0;z-index:100;background:rgba(251,248,246,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);}
.header-inner{max-width:var(--maxw);margin:0 auto;padding:12px 24px;display:flex;align-items:center;gap:18px;}
.logo{flex:none;}
.logo img{height:46px;width:auto;}
.primary-nav{margin-left:auto;}
.primary-nav>ul{list-style:none;display:flex;gap:4px;margin:0;padding:0;align-items:center;}
.primary-nav a,.drop-toggle{
  font-family:'Sora',sans-serif;font-weight:600;font-size:.82rem;text-decoration:none;color:var(--text);
  padding:8px 10px;border-radius:8px;background:none;border:none;cursor:pointer;white-space:nowrap;
}
.primary-nav a:hover,.drop-toggle:hover{color:var(--red);}
.primary-nav a.active{color:var(--red);}
.nav-contact{display:none;}
.nav-cta-wrap{display:none;}
.has-dropdown{position:relative;}
.caret{font-size:.7em;}
.dropdown{
  list-style:none;position:absolute;top:100%;left:0;background:#fff;border:1px solid var(--line);
  border-radius:12px;box-shadow:0 14px 36px rgba(26,20,22,.14);padding:8px;margin:6px 0 0;min-width:230px;
  opacity:0;visibility:hidden;transform:translateY(6px);transition:.18s;z-index:5;
}
.has-dropdown:hover .dropdown,.has-dropdown.open .dropdown{opacity:1;visibility:visible;transform:translateY(0);}
.dropdown a{display:block;padding:9px 12px;font-size:.82rem;}
.dropdown a:hover{background:var(--bg);}

.header-actions{display:flex;align-items:center;gap:14px;margin-left:14px;}
.contact-mini{display:none;font-family:'Sora',sans-serif;font-weight:700;font-size:.85rem;text-decoration:none;color:var(--red);}
.header-cta{display:none;}
.menu-toggle{display:flex;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px;}
.menu-toggle span{width:24px;height:2px;background:var(--text);border-radius:2px;transition:.25s;}
.menu-toggle.open span:nth-child(1){transform:translateY(7px) rotate(45deg);}
.menu-toggle.open span:nth-child(2){opacity:0;}
.menu-toggle.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

@media(min-width:1100px){
  .header-cta{display:inline-flex;}
  .menu-toggle{display:none;}
  .contact-mini{display:none;}
}
@media(max-width:1099px){
  .primary-nav{
    position:fixed;top:0;right:0;height:100dvh;width:min(340px,86vw);background:#fff;
    margin:0;padding:84px 22px 30px;box-shadow:-12px 0 40px rgba(26,20,22,.18);
    transform:translateX(100%);transition:transform .3s ease;overflow-y:auto;z-index:120;
  }
  .primary-nav.open{transform:translateX(0);}
  .primary-nav>ul{flex-direction:column;align-items:stretch;gap:2px;}
  .primary-nav a,.drop-toggle{padding:13px 12px;font-size:1rem;width:100%;text-align:left;}
  .dropdown{
    position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:none;
    border-left:2px solid var(--line);border-radius:0;margin:0 0 4px 12px;padding:0;background:none;display:none;
  }
  .has-dropdown.open .dropdown{display:block;}
  .nav-contact{
    display:flex;flex-direction:column;gap:6px;margin-top:22px;padding-top:18px;border-top:1px solid var(--line);
  }
  .nav-contact a{font-family:'Sora',sans-serif;font-weight:700;font-size:.95rem;text-decoration:none;color:var(--red);}
  .nav-cta-wrap{display:block;margin-top:18px;}
  .nav-cta-wrap .nav-cta-btn{width:100%;justify-content:center;font-size:1rem;padding:15px 24px;}
}
@media(min-width:560px) and (max-width:1099px){.contact-mini{display:inline;}}

/* ─── Hero ─── */
.hero{
  position:relative;
  min-height:78vh;
  display:flex;
  flex-direction:column;
  justify-content:flex-end;
  overflow:hidden;
}
.hero-bg{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;
  object-position:center 30%;
  /* Atmospheric soft-focus treatment for the low-res asset — intentional not accidental */
  filter:blur(3px);
  transform:scale(1.08);
  will-change:transform;
}
.hero-overlay{
  position:absolute;inset:0;
  background:
    linear-gradient(105deg, rgba(122,12,25,.93) 0%, rgba(122,12,25,.62) 42%, rgba(26,20,22,.35) 100%),
    linear-gradient(0deg, rgba(26,20,22,.72), transparent 56%);
}
.hero-content{
  position:relative;z-index:2;
  width:100%;max-width:var(--maxw);
  padding:0 24px 60px;
  margin:0 auto;
  /* Push content down from top — ensure header offset is accounted for */
  padding-top:80px;
}
.hero-kicker{
  font-family:'Sora',sans-serif;font-weight:700;text-transform:uppercase;
  letter-spacing:.18em;font-size:.72rem;color:var(--gold);margin:0 0 16px;
}
.hero h1{
  color:#fff;font-weight:800;
  font-size:clamp(2.2rem,5.5vw,4rem);
  max-width:14ch;
  text-shadow:0 2px 24px rgba(0,0,0,.25);
}
.hero-sub{
  color:rgba(255,255,255,.94);
  font-size:clamp(1rem,1.8vw,1.2rem);
  max-width:48ch;margin:20px 0 30px;
}
.hero-actions{display:flex;flex-wrap:wrap;gap:18px;align-items:center;}
.hero-link{
  font-family:'Sora',sans-serif;font-weight:700;color:#fff;
  text-decoration:none;border-bottom:2px solid var(--gold);padding-bottom:3px;
}
.hero-link:hover{color:var(--gold);}
.hero-trust{
  position:relative;z-index:2;
  width:100%;
  background:rgba(26,20,22,.55);backdrop-filter:blur(4px);
  display:flex;gap:14px;justify-content:center;flex-wrap:wrap;
  padding:13px 24px;color:#fff;font-size:.82rem;letter-spacing:.04em;
  margin-top:0;
}
.hero-trust .dot{color:var(--gold);}

@media(max-width:560px){
  .hero-content{padding-top:56px;padding-bottom:44px;}
  .hero-trust{flex-direction:column;gap:5px;align-items:center;}
  .hero-trust .dot{display:none;}
}

/* ─── Section shared ─── */
.section-head{max-width:640px;margin:0 auto 48px;text-align:center;}
.eyebrow{
  font-family:'Sora',sans-serif;font-weight:700;
  text-transform:uppercase;letter-spacing:.18em;
  font-size:.74rem;color:var(--red);margin:0 0 12px;
}
.eyebrow.gold{color:var(--gold);}
.section-head h2{font-weight:800;font-size:clamp(1.9rem,4vw,3rem);}
.section-lead{color:var(--muted);font-size:1.08rem;margin-top:14px;}
.section-head.light .eyebrow{color:var(--gold);}
.section-head.light h2{color:#fff;}

/* ─── Audience Segments ─── */
.segments{padding:88px 0;}
.segment-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.seg-card{
  background:var(--surface);border:1px solid var(--line);border-radius:18px;overflow:hidden;
  display:flex;flex-direction:column;min-width:0;
  box-shadow:0 8px 30px rgba(26,20,22,.05);
  transition:transform .25s ease,box-shadow .25s ease;
}
.seg-card:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(26,20,22,.12);}
.seg-media{position:relative;aspect-ratio:16/10;overflow:hidden;}
.seg-media img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease;}
.seg-card:hover .seg-media img{transform:scale(1.06);}
.seg-tag{
  position:absolute;top:14px;left:14px;
  background:var(--red);color:#fff;
  font-family:'Sora',sans-serif;font-weight:700;font-size:.68rem;
  letter-spacing:.1em;text-transform:uppercase;padding:6px 12px;border-radius:50px;
}
.seg-body{padding:26px 24px 28px;display:flex;flex-direction:column;flex:1;}
.seg-body h3{font-size:1.18rem;font-weight:700;margin-bottom:12px;}
.seg-body p{color:var(--muted);font-size:.96rem;flex:1;}
.seg-cta{
  font-family:'Sora',sans-serif;font-weight:700;color:var(--red);
  text-decoration:none;margin-top:14px;font-size:.92rem;
  transition:color .15s ease;
}
.seg-cta:hover{color:var(--red-deep);}

/* Segment image CTA buttons (original brand assets) */
.seg-img-cta{
  display:inline-block;
  margin-top:14px;
  border-radius:8px;
  overflow:hidden;
  line-height:0;
  transition:opacity .2s ease,transform .2s ease;
  max-width:fit-content;
}
.seg-img-cta:hover{opacity:.85;transform:translateY(-2px);}
.seg-img-cta img{
  display:block;
  width:min(210px,100%);
  height:auto;
}

/* ─── How it works ─── */
.howitworks{
  background:linear-gradient(135deg,var(--red-deep),var(--red));
  color:#fff;padding:88px 0;
}
.steps{
  list-style:none;margin:0;padding:0;
  display:grid;grid-template-columns:repeat(3,1fr);gap:28px;
}
.step{
  background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.14);
  border-radius:16px;padding:30px 26px;min-width:0;
}
.step-num{
  font-family:'Sora',sans-serif;font-weight:800;font-size:2.4rem;
  color:var(--gold);display:block;margin-bottom:12px;line-height:1;
}
.step h3{font-size:1.18rem;font-weight:700;margin-bottom:8px;}
.step p{color:rgba(255,255,255,.88);margin:0;font-size:.96rem;}
.howitworks-cta{display:flex;gap:16px;flex-wrap:wrap;justify-content:center;margin-top:46px;}

/* ─── Video ─── */
.video-section{padding:88px 0;}
.video-grid{display:grid;grid-template-columns:0.85fr 1.15fr;gap:48px;align-items:center;}
.video-copy h2{font-size:clamp(1.7rem,3.5vw,2.5rem);font-weight:800;margin-bottom:10px;}
.video-frame{
  position:relative;border-radius:18px;overflow:hidden;
  box-shadow:0 18px 50px rgba(26,20,22,.18);
  aspect-ratio:16/9;background:#000;
}
.video-frame iframe{width:100%;height:100%;border:0;display:block;}
.video-play{
  position:absolute;inset:0;width:100%;height:100%;
  border:0;padding:0;cursor:pointer;background:#000;
}
.video-poster{width:100%;height:100%;object-fit:cover;opacity:.82;}
.play-icon{
  position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:78px;height:78px;border-radius:50%;
  background:var(--red);color:#fff;
  display:flex;align-items:center;justify-content:center;
  font-size:1.5rem;padding-left:5px;
  box-shadow:0 10px 30px rgba(0,0,0,.4);
  transition:transform .2s ease,background .2s ease;
}
.video-play:hover .play-icon{transform:translate(-50%,-50%) scale(1.08);background:var(--red-deep);}

/* ─── Newsletter ─── */
.newsletter{background:var(--text);color:#fff;padding:88px 0;}
.news-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start;}
.news-copy h2{font-size:clamp(1.9rem,4vw,2.8rem);font-weight:800;margin-bottom:18px;}
.news-copy p{color:rgba(255,255,255,.82);font-size:1rem;}
.news-form{
  background:#fff;color:var(--text);border-radius:18px;
  padding:32px;box-shadow:0 18px 50px rgba(0,0,0,.3);
}
.req-note{font-size:.8rem;color:var(--muted);margin-bottom:18px;}
.field{margin-bottom:18px;}
.field-row{display:flex;gap:16px;}
.field-row .field{flex:1;min-width:0;}
.field label{display:block;font-family:'Sora',sans-serif;font-weight:600;font-size:.82rem;margin-bottom:7px;}
.field input,.field select{
  width:100%;padding:12px 14px;border:1.5px solid var(--line);border-radius:10px;
  font-family:inherit;font-size:.95rem;background:var(--bg);color:var(--text);
}
.field input:focus,.field select:focus{border-color:var(--red);background:#fff;}
.field input.invalid{border-color:var(--red);}
.err{display:block;color:var(--red);font-size:.78rem;margin-top:5px;min-height:1em;}
.form-success{color:#2e7d32;font-weight:700;margin-top:14px;}

/* ─── Social ─── */
.social{padding:60px 0;border-bottom:1px solid var(--line);}
.social-inner{text-align:center;}
.social-inner h2{font-size:1.4rem;font-weight:700;margin-bottom:22px;}
.social-row{list-style:none;display:flex;gap:14px;justify-content:center;margin:0;padding:0;flex-wrap:wrap;}
.social-row a{
  display:flex;align-items:center;justify-content:center;
  width:48px;height:48px;border-radius:50%;
  background:var(--red);color:#fff;
  transition:transform .2s ease,background .2s ease;
}
.social-row a:hover{background:var(--red-deep);transform:translateY(-3px);}
.social-row svg{width:22px;height:22px;fill:#fff;}

/* ─── Final CTA ─── */
.final-cta{
  padding:90px 0;text-align:center;
  background:radial-gradient(ellipse at center,rgba(177,18,38,.05),transparent 70%);
}
.final-cta h2{font-size:clamp(1.9rem,4vw,2.8rem);font-weight:800;margin-bottom:12px;}
.final-cta p{color:var(--muted);font-size:1.1rem;margin-bottom:28px;}

/* ─── Footer ─── */
.site-footer{background:var(--text);color:#fff;}
.footer-grid{
  display:flex;justify-content:space-between;align-items:center;
  gap:30px;padding:46px 24px;flex-wrap:wrap;
}
.footer-logo{height:54px;filter:brightness(0) invert(1);width:auto;}
.footer-contact{margin:16px 0 0;}
.footer-contact a{color:var(--gold);text-decoration:none;font-family:'Sora',sans-serif;font-weight:600;}
.footer-links{display:flex;gap:26px;flex-wrap:wrap;}
.footer-links a{
  color:rgba(255,255,255,.8);text-decoration:none;
  font-size:.88rem;font-family:'Sora',sans-serif;font-weight:600;
}
.footer-links a:hover{color:#fff;}
.footer-bottom{
  border-top:1px solid rgba(255,255,255,.12);
  padding:18px 0;font-size:.85rem;color:rgba(255,255,255,.6);
}

/* ─── Scroll Reveal ─── */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s ease,transform .7s ease;}
.reveal.in{opacity:1;transform:none;}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none;}}

/* ─── Responsive ─── */
@media(max-width:980px){
  .segment-grid,.steps{grid-template-columns:1fr;}
  .video-grid,.news-grid{grid-template-columns:1fr;gap:36px;}
}
@media(max-width:560px){
  .segments{padding:64px 0;}
  .howitworks{padding:64px 0;}
  .video-section{padding:64px 0;}
  .newsletter{padding:64px 0;}
  .final-cta{padding:64px 0;}
  .field-row{flex-direction:column;gap:0;}
  .footer-grid{flex-direction:column;align-items:flex-start;}
  .news-form{padding:24px 18px;}
  .container{padding:0 18px;}
  .seg-img-cta img{width:min(190px,100%);}
}